YBC Academy : Business Plan

A Business Plan is a document that lays out in simple terms what your business is, its objectives, plans and resources. They are primarily used when raising finance and as a means of measuring performance.

There should be an executive summary at the start of the document which outlines opportunities and defines strategies along with financial predictions and an overview of the business and its operations. It should explain who you are, what the business will do now and how it will develop in the future.

Strategies should focus on marketing and sales and highlight which channels you will be promoting your business through, how you will achieve sales and your pricing policy.

Operations should discuss where your business will be working from and your proposed systems for IT and managing information.
The financial forecast should include cash flow statements, profit and loss and sales forecasts. List any security you can offer and how the business will be able to repay any borrowings.

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