YBC Academy : Marketing

What is Marketing?

A Marketing Plan is essential to prepare your marketing budget, measure effectiveness and adjust which channels you use.

The theory of marketing is often over looked resulting in disappointing results and low returns on investment. Often leaving the business owner to feel ‘it doesnʼt workʼ.
Whereas going back to basics, focussing on ‘where your customers are/ behaviours they haveʼ and creating a ‘test and learnʼ plan based upon your business objectives will provide the answers to ‘what does workʼ and ‘what doesnʼt workʼ. Meaning your investment and efforts can be placed in the right channels to attract your customers and drive up profitability.

In marketing it is totally true that you ‘cannot manage what you cannot measureʼ and ‘fail to plan, plan to failʼ are key mantras to bear in mind at all times. With a breadth of analytics, more powerful than ever before available to you to provide key customer and marketing insights, used correctly, they can boost your return on investment dramatically.

To continue reading this article please

log in or become a member

or complete the form below if you'd like us to contact you.

  • This field is for validation purposes and should be left unchanged.