YBC Academy : Sales
5 REASONS WHY ‘PERSUADING’ PREVENTS SALES
Do you think selling is all about persuading and convincing?
Are you trying hard to get people to agree with what you tell them? If that is the essence of your sales approach, it will lose you sales. Here are five reasons why.
Reason #1: You will resist selling.
If you think selling is all about persuading and convincing, you’ll simply resist actively selling as you probably don’t enjoy the experience of having to get people to agree with you.
Doing that is difficult and can feel like fighting. You may also be concerned about what people will think of you. As a result, selling will be something you do rather reluctantly, and really wish you didn’t have to do at all.
If you resist selling, you are not going to be selling as often as you need to. Consequently, the less time you spend selling, the less sales you will make – plain and simple.