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Janice B Gordon

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Wednesday, 26 August 2015 08:39

Why A Clear Vision Is So Important

Having a clear vision of what you want your customers to experience every time your customer interacts with your company, is the critical step in crafting your customer experience strategy. The vision must be concise and clearly communicated within the organisation and embedded in the cultural principles or guiding statements.
Wednesday, 03 June 2015 08:05

The Perils and Promise of Exporting

Last month I went on an exploratory trip to east coast America with a view to expanding my business. “Exporting can open up new opportunities, fuel growth and dramatically boost your takings and profits”, says The Marketing Donut, Business Resource. “Selling your goods and service abroad can massively increase your customer base - and your profits”.
If you have identified your most valued customers, what are the strategies to secure, to maintain and to grow them?
Do you know which of your customers make you a disproportionate about of money, which make you a little money and which cost you money? If you do not, then you are in serious trouble!
You happily service all your customers but do you know which reap your business the greatest rewards?
In a rapidly changing and connected world, your personal and professional influence is important and becoming critical.