A couple of weeks into the new year and it hardly seems new any more; everyone’s immersed back into work mode. Yet, as always, it thrusts itself upon us, sprinkling around its confetti-like multitude of good intentions and promises to do better. Well, confetti is pretty when it’s chucked randomly in the air but leaves a terrible, unfocused mess… Likewise, resolutions seem marvellous and full of hope when we formulate them, but actually transferring them to reality and getting things done is a different story.
If one of your business resolutions is to up your game on the social media front, here are three of my favourite tools to help you on your way. They’ll give you a kick-start to achieving your goal in a smooth and easy-to-maintain way. In each case, there’s a free version as well as a paid option that gives you more features.
This ‘social media dashboard’ allows you to post information quickly and easily to various social media platforms, including Twitter, Facebook, Instagram and LinkedIn. You can schedule posts in advance, include graphics and get your social presence well organised and streamlined. www.hootsuite.com
Canva’s brilliant graphic-editing facility lets you create attractive posts for your various social media image needs. Options include correctly-sized headers and cover pics, presentations, ebook and CD covers and beautiful brochures. www.canva.com
This popular email marketing service puts you in control of your mailshots. You can send professionally branded newsletters to keep in touch with your whole community, or you can select target groups within your contact list to approach for different reasons. It also provides detailed statistics to show who read your mail. (So I’ll know you did, thank you!) www.mailchimp.com
I hope you’ll find these links useful!
Wishing you a happy, successful and prosperous 2018 – the best year yet!