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A properly used customer relationship management system can turn a tiny operation into an industry leader.

Unfortunately, some small business owners don’t make full use of their CRM data -- or worse yet, don’t utilize a CRM system at all.

Auto dealers have begun to use data analytics to determine the right price points to attract the right buyers. But they often find their efforts stymied by one major problem:inaccurate data resulting from a lack of (or misuse) of CRM tools and a rushed process that fails to account for the right metrics.

Diving into small business data analysis can feel like a Catch-22.You can't analyze the right metrics and glean the right insights without first gathering the right data.

Authors: Jonathan Herrick

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