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It’s one of the last remaining modes of transport that has been relatively untouched by innovation.

The UK rail sector transports 1.5 billion passengers annually and benefits from billions of pounds of investment, but has struggled to move with the times.

That could be about to change. Last month Virgin Trains East Coast signed a deal with startup Seatfrog, an app that auctions seat upgrades two hours before travel. Passengers with standard tickets have the chance of upgrading to first class for as little as an additional £5.

Authors: Emma Sheppard

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