The holidays are a great time to connect with clients and show your appreciation for their business
The holidays are a great time to connect with clients and show your appreciation for their business. That said, I have learned through the years that giving gifts to clients can end in disaster if you don't have a thoughtful plan. In an effort to help guide you in the right direction, I'd like to share some do's and don'ts for giving gifts to clients over the holidays.
Don't buy gifts that will end up in the trash.
Most companies have the basics handled. The world has gone digital, and your clients don't need a calendar to put on the wall near their desk. Unless they are a car enthusiast and you gave them images of their favorite automobiles, it's not likely that they'll hang your company calendar next to their desktop.