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Your competition for new business isn't likely to fade in 2018. Empowering your sales team members with a mobile CRM will give them what they need to keep your business growing and thriving.

After years of experts saying it was coming, mobile usage has eclipsed desktop. Including tablets, mobile usage has exceeded 56 percent, according to StatCounter’s December 2017 GlobalStats report, while 43 percent of users prefer desktop.

What does this mean for entrepreneurs and startup founders? It means your software and sites have to be adaptable to mobile. But what you might not realize is that it’s time to update your CRM to include a mobile strategy as well.

Authors: Jonathan Herrick

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