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Many ads are played without sound. How do you get customers to listen?

We live in a visual world. From the moment we wake up until we go to bed, we're bombarded with pictures, videos, words and flashing lights.

Sight is efficient: We can absorb a ton of information in the shortest amount of time. A picture is worth a thousand words, the saying goes. And so we pile on pictures. And endless pile of pictures. On movies, TV and social media. On paper and screens. So many screens.

Authors: Hernan Lopez

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