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While it may not be glamorous, email marketing is a highly-targeted, cost-effective and measurable way of reaching your audience

The prospect of taking those first steps to marketing your new business can be daunting. And with limited resources, you need a channel that’s affordable and easy to put into practice.

Whilst those loud, large-scale channels might seem like a great way to get noticed, ploughing cash you don’t have into elaborate but ineffective strategies is a sure-fire way to waste it.

Your business will be left no more visible than it was before and with even less to spend on a new campaign.

But what can you do that’s affordable, accessible, and delivers measurable results?

How about email marketing?

Authors: Henry Williams

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