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Do you remember why you left your comfortable job to start your own business?

You must have had a good reason, because nobody hops on the entrepreneurial roller coaster for kicks. It's tough, it's a grind and it isn't for the fainthearted.

 

In my own experience (after setting up multiple seven-figure businesses), and after working with dozens of other successful entrepreneurs, I've found one of the biggest factors why people create a new business is because of their need for significance.

  • You have a desire to feel significant to yourself.
  • You want to feel significant to those you love.
  • You care about what strangers think of you, and you want to be significant to them.

Significance is a double-edged sword.

 

Authors: Scott Oldford

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