Do you remember why you left your comfortable job to start your own business?
You must have had a good reason, because nobody hops on the entrepreneurial roller coaster for kicks. It's tough, it's a grind and it isn't for the fainthearted.
In my own experience (after setting up multiple seven-figure businesses), and after working with dozens of other successful entrepreneurs, I've found one of the biggest factors why people create a new business is because of their need for significance.
- You have a desire to feel significant to yourself.
- You want to feel significant to those you love.
- You care about what strangers think of you, and you want to be significant to them.
Significance is a double-edged sword.