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Facebook's CEO and COO are now apologizing. Maybe they should have done that sooner.

Facebook is being hammered by one of the biggest scandals in the company’s history. The scandal involves accusations of mismanagement of user data, following revelations that analytics firm Cambridge Analytica used data from 50 million profiles as part of President Trump’s 2016 campaign.

The true nature of this PR disaster is complicated, but when we look at it as entrepreneurs, CEOs and marketers, what’s really important here is how Facebook decided to respond.

Authors: Jayson DeMers

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