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Businesses are keen to hire data specialists – but they don't even have to.

The importance of data in running and growing an effective business has been unequivocally recognised. Now the question is, where are the data workers who can make this happen?

Data-led organisations take account of the world around them as it is, and not as they think it is. Having an analytical mindset and encouraging all staff (not just data specialists) to base all proposals on the very best data available should be a priority in 2018.

Authors: Anna Jordan

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