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GDPR shook up consumer data back in May, but there's still a way to go.

The dust may now be settling for some businesses following the introduction of the much deliberated GDPR regulation in May, but businesses must now begin preparations for the upcoming ‘cookie law’. 

This so called ‘cookie law’, a moniker for the proposed new ePrivacy regulation due to come into play before the year is out, is expected to severely impact the use of cookies online and across digital marketing. As such, it could pose an even bigger test to businesses than GDPR. It’s a regulation that will create a likely deficit in the customer information they collect even post-GDPR.

Authors: Judy Boniface

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