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The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.

I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, one on one, is the best way to learn more about them.

The same should be true about your relationship with your customers. It’s just that it's much harder for you as a business leader to talk to customers in person. Yet, you still need to learn about your customers and understand them in order to market and sell to them.

Luckily, there are tools to help with that. According to a report by Econsultancy and IBM, 33 percent of top marketers surveyed said that having the right technologies for data collection and analysis is key to understanding your customers.

And, here, technology deserves some credit. Because, today, there is so much rich data available about your customers. They leave a trail all over social media, on search engines and across the internet. But to access that data, you have to have the right tools.

Here are my top five digital marketing tools that you could use, too, to better understand your customers:

Authors: Sujan Patel

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