“What could I possibly learn from working with a business performance coach?”

“The biggest mistake anyone can make”……………….

……………According to a former CEO of BT, that mistake is executives being confident they have nothing to gain by working with a coach.

Why? Well, other senior figures lined up to offer their views:

Chairman, BAE Systems: ”the opportunity to seek advice without tarnishing your reputation….or “to share privately the concerns we all have…”

Ex CEO Unilever and deputy chairman Thompson Reuters “Being CEO is a lonely job – you can’t talk to too many people”

Chair, Land Securities “somebody external is far more valuable than somebody internal who would be more reluctant to talk about your shortcomings”

Or, if you prefer the numbers, 75% of senior business leaders interviewed agreed that having a coach resulted in an executive “improving company performance” while 82% said it improved leadership behaviours and the ability to manage key relationships.